Cookie policy ALARA

This Cookie Policy explains how ALARA, part of the IPCOM Group, uses cookies and similar technologies (such as web beacons, pixels, tags, scripts and local storage) on our websites, applications and digital services. It also outlines your rights and choices regarding these technologies, in line with the General Data Protection Regulation (GDPR), the ePrivacy Regulation and industry best practices.

1. What are cookies?

Cookies are small text files stored on your device to enhance your experience on our website. They help us remember your preferences, improve site functionality and analyse usage. We also use similar technologies such as pixels and scripts to track interactions and optimise performance.

  • Session cookies are temporary and are deleted when you close your browser.
  • Permanent cookies remain on your device for a certain period of time or until they are manually deleted.

2. Types of cookies we use

Strictly necessary cookies

Essential for website functionality, such as secure login and shopping cart functions. Without these, core services cannot work.

Performance and analytics cookies

Help us understand how visitors interact with our site: pages visited, time spent and error messages. These cookies do not identify individuals.

Functional cookies

Enable enhanced features and personalisation, such as remembering your preferences. This may include personal data you have provided.

Targeting and advertising cookies

Used to display relevant content and ads based on your interests. These may track personal data, such as your IP address and browsing habits on different websites.

Cookies for social media

Set by platforms such as Facebook, LinkedIn, X (formerly Twitter) and YouTube. They enable you to share content and interact with our site through social media.

Local storage objects

Used to store app-level settings, such as video quality or interface preferences.

3. Third-party and multi-device tracking

Third-party services (e.g. ad networks, social media platforms) may place cookies on your device when you interact with their content on our site. This enables cross-site and cross-device tracking to display personalised ads on all your devices.

4. Managing consent

By default, only strictly necessary cookies are active when visiting our site from Europe. All other cookies require your explicit consent. You can manage or withdraw your consent at any time via our cookie banner.

5. How to manage cookies

You can change your cookie preferences via:

  • Our cookie banner (seen on your first visit)
  • Your browser settings:
    • Google Chrome
    • Mozilla Firefox
    • Microsoft Edge
    • Apple Safari

You can also unsubscribe from:

  • Google Analytics: Unsubscribe from Google Analytics
  • Advertising: Your online choices (EU), IAB Europe Consent Platform

6. Retention of data

Cookie data is stored based on type and purpose:

  • Session cookies: Are deleted when the browser is closed.
  • Persistent cookies: Are kept for 30 days to 2 years, depending on their function.
  • Third-party cookies: Retention varies by provider. Consult their privacy policies for more information.

Consent records are stored for audit purposes in accordance with the AVG. We regularly review and update our practices to ensure minimum and lawful data retention.

7. Contact us

For questions about this Cookie Policy or our data practices, please contact info@alara.eu .

ALARA

Huijgensweg 3

2964 LL Groot-Ammers