ALARA-Lukagro becomes ALARA

New name, familiar quality

Groot-Ammers, 1 October 2025 – Alara-Lukagro, specialist in noise control, will henceforth continue under the name ALARA. The name change heralds a new visual identity, but the familiar quality, service and technical expertise remain unchanged.

As Low As Reasonably Achievable

The new name refers to the international ALARA (As Low As Reasonably Achievable) principle, which fits perfectly with the company’s mission: to reduce noise to the lowest feasible level, without compromising on functionality or safety.

The slogan “Mastering Noise, Engineering Silence!” remains guiding in this regard.

“With ALARA, we emphasise our core: high-quality noise control solutions based on trust, innovation and technical perfection.”

– Pieter Punt (CEO)

Rebranding as part of the IPCOM group

The rebranding is part of a broader brand strategy within the international IPCOM group, of which ALARA is part. Six business units within the group will from now on carry one uniform brand identity, increasing recognisability and strengthening cooperation.

For customers and partners, everything remains largely as before:

  • Products, service and contacts do not change.
  • Communication and corporate identity are being gradually adapted.
  • The revamped website can be found at: www.alara.eu